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5331 Chesapeake Rd Hyattsville, MD 20781 Fernando Herboso Listing Agent 301-246-0001

Author: Fernando Herboso / Category: German Town Maryland Homes, Germantown Maryland Homes, Milestone, Restaurants
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Home Selling Tips: You Are Selling a Lifestyle, Not a House…

Author: Fernando Herboso / Category: Milestone

Home Selling Guide -

“How To Sell Your Home”

“The complete guide to sell your home for the most money and the timing that fits your plans”

100 – Point Plan To Sell Your Home For The Most Money.  

Original article: http://www.reallynicehomes.com/blog/how-sell-your-home-you-are-selling-lifestyle-not-house/

The sale of your home isn’t quite as simple as sticking up a ‘for sale’ sign and waiting for the buyers to come to you. Here is an overview of 100 things of the various steps involved in selling a property. You can use this list as a guide when selling a house or call a professional listing broker to take care of it for you.

I’ve included various marketing tips along the way that will be part of my new book on “Marketing Tips To Sell A Home” scheduled to be published sometime in 2016


#1  The First Impression Counts! –

From the moment the prospective buyers drive up to your property, they are judging your home. I’ve seen personally when buyers don’t even bother to come inside because they have already made up their mind at a first glance. Your front yard, your entrance and every single room or space in a home should be a “wow” of some sort, providing something that is beyond what’s expected to the prospective buyer. First impressions apply to each and every single room or space in a home as well.


#2  Appeal to everyone –


Try to appeal to everyone who might come through your property by using neutral designs throughout your house.. from the colors of the walls to furniture, even statues and paintings on the wall. You must remain neutral and not force a strong conviction that would only appeal to a smaller percentage of your visitors.


#3  You are selling a lifestyle..not a house –

From all my years of experience and talking to perhaps thousands of people about homes and real estate. I ascertained this concept which I found it to be true and factual over and over again. Most buyers are shopping for a new lifestyle…not a house. All your marketing materials should refer to this fact.


#4  Don’t Take it Personal –  

As soon as a house is in the market, it becomes a product and is all business from there. You can’t avoid the emotional aspects of selling a home…but you better hide them well if you want to sell it for the most money at a timing that fit your plans.


#5  Be Committed To Getting Your Home Sold –  

Selling a home with a “just testing the water” attitude will not lead you to a positive outcome. Specially when it comes to the pricing of the property.  Every house has a reputation and you need to protect it. As you accumulate “Days On Market” your chances of getting your home sold for the highest amount it can bear is almost impossible. You will end up attracting only low-ball offers looking for a bargain as your home sits unsold  with the appearance that “there must be something wrong with that property being in the market so loooong!”. Commit to sell or wait until you are…


#6  Hiring The Right Professional –

You need guidance, advice and direction from an experienced professional if you want to sell it for the most money. Know the difference when a commission is an EXPENSE versus when a commission is an INVESTMENT for you. Every single location, town or place in the USA is littered with discounted services that have only ONE VALUE TO OFFER : Their low commissions! A commission should never be an expenditure …rather it should be an investment to help you get the most money for your house at a timing that fits your plans


#7  Pricing Your Home To Sell –

Know the facts and study it carefully . The pricing of your home should not be set on hope, automatic computerized CMA’s and/or  false homeowner illusions. The price of your home should be set by square foot comparisons, current local market conditions, major improvements or lack of , pending sales, sold comps and the number of similar active listings in the area. You need guidance, advice and direction from an experienced professional to set the right price to sell, follow their advice and don’t look back.


#8  When To Sell and When to Fold –  

If timing is unimportant to you, selling it on the “right season” could bring you better results. In general,  Spring marks the beginning of the busiest home-selling and home-buying season in most areas, followed by the Summer, Fall and Winter. If you are selling your home, finding the “optimal time to sell” should be considered, if you want to sell it for the most money. Beware that there are also other major factors involved on this. Competition numbers, local market conditions and local impact changes like a new plant or factory nearby…all or some may affect the timing when to put your home for sale. Your agent should advise you if you don’t have any preferences, as they have their pulse in the local market and put your home for sale during the most optimal time.







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Why Isn’t My House Selling Germantown? Home Selling Tips

Author: Fernando Herboso / Category: German Town Maryland Homes

Why Isn’t My House Selling?

Home Selling Tips 

 [original post Why isn't My House Selling? ]


I received the following eMail after a video I posted on my page for “Home Not Selling Forum“ 

This relates to Home Absorption Rates and how to use it and help you sell a home.. .

“Hi Fernando, just listen to your Youtube video…have ???
well as you said try to be in 1st position to sell your home quicker..
we feel that we are but what happens when buyer to comparing to other town that are
a little cheaper and get more home for the money….
as for my home in my town we look in great position 1st or 2nd..
had so many viewing but no offers in 3 months now…. its hard to lower any further unless its by owner
then we can lower it by 20k that commission eats into the small profit we get back..
what do you think,,
we live in Fort Lauderdale area in a very nice section….
Thanks R&B”


I decided to post my answer as to provide help  in case you have a

house that will not sell as well

My Response: 



Hi R & B thank you for watching my video. 
Just understand that the Absorption Rate of any house is for a particular market only. .at any given time
When buyers are first looking for homes, 
They are considering many areas at first.. (no absorption rates yet)
Then they decide particular areas because of school …conveniences..walkability …status……(no absorption rates yet) 
It is when they are committed to a neighborhood or small area where your agent must ask this question when your house is located inside…
  • How many houses have sold in the last 6 months? 
  • How many houses will sell in the next 30 days
  • What is the position of your house vs the competition?
If I was your agent, I would come to pick you up and make appointments with the competition…and I would ask you to pretend you are buyers
This is how you can help yourself and let your agent do the work…
Ok, you had enough
drop your agent
and save on the commission …..to transfer those funds to the asking price?
Big mistake!
Buyers are savvy ..and if your house is in the “expensive” side…all the buyers are intelligent….this is why they are buying expensive homes in first place!
The first thing they ask…
  • What is the history of the house? 
  • How long has been in the market? 
  • Why are the sellers …selling it?
Assuming that these buyers have their own agent…very likely because most “serious prepared buyers” have already crossed path with dozens of agent while preparing to buy…
They will be represented by one of them ..I can assure you of that
Their agent will be answering those questions…
“They been trying to sell this house for a long time…for this amount and this amount…now they are asking this amount, they are desperate, let’s offer them $$$$  and see what they say…they should be grateful we at least bringing them an offer.
The odds of you selling your house at top price and saving in commissions  is almost zero in this case.. .
You’ve inspired me doing another video
I researched and analyzed why these houses are not selling..
They are all active and they been in the market for OVER 365 DAYS!!!
This is what I found:
Thank you and good luck!


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Author: Fernando Herboso / Category: German Town Maryland Homes, Germantown Maryland Homes, Milestone


Understand that the LISTING PRICE and the SELLING PRICE are two different things.

Although there are many other aspects and conditions that affect the sale of a home. The price is the pivot that directs it to the SOLD group or to the STALE group.

If your house is not selling, you need to discuss and analyze with your agent the position of your house among  the competition. . 

How does your home stack up?

The video below will open up several options for you and my hope is that your will quickly recognize the mistakes that will enlighten you into taking the proper direct steps and getting your house sold.



Pricing is critical in this market and so is condition.

You have to match the two in a very balanced way…

I invite you to visit out HOME NOT SELLING FORUM to find the answers you may be looking for.. .

and if your house sale has currently expired, don’t make these 5 MISTAKES . .



Fernando Herboso

Broker of Maxus Realty Group
Listing Specialist





Original article: Why Is My House Not Selling? 


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Writing a Book For Marketing Your Real Estate Business

Author: Fernando Herboso / Category: German Town Maryland Homes, Germantown Maryland Homes, Milestone, Restaurants

Homes For Sale

What is the best marketing tool you can have for your own business? 

I know that the best way for any customer to trust you quickly is when they are absolutely sure you are an expert of what you do…

A book can accomplish this for you.

I have been thinking about this for many years already and I decided to go ahead and go for it!

I had a choice to make.

Here I was contemplating at this Internet company, that after paying a nominal fee, I could just write a couple paragraphs and become an instant author!. . .  

This is a deceiving tactic that a lot of people have considered using it as an authority tool for their business…

So they can claim they have written a “BEST SELLER”, when in reality, it only cost them a couple thousands dollars and a couple hours to write a few paragraphs.

(btw, a best seller is achieved in Amazom by buying your own book in bulk for your customers- and right when you do it. . you can claim you were the “author” of a “BEST SELLER”  in Amazon- not disclosing the fact that you’ve purchased all the books yourself) 

That does not feel right personally.. .

I had to do better than that. . . 

I wanted to write a book with my own content under my own creativity and my own effort.


This is why I’m very excited to share with you this SNEAK PEEK of my new book to be published sometime in 2016

Although, I don’t have the exact official book release date, I can not stop thinking about when this is finally coming to  realty, after many years of planning and talking about it, I have  to give a huge shout out to my son Eric Herboso who urged me to complete this book. He has offered his help in bringing it to reality..

So, my job in the next  few months is to provide all the content using YouTube videos about the specific chapters of my book, as they are being transcribed to text version one video at a time.

Here’s what I hope the reader will take away from reading my new book once it is published:

I’m sharing my experiences of selling homes by providing unique marketing techniques and strategies that will help Real Estate Agents and/or  any homeowner who ventures in selling their home on their own..

These are specific proven marketing techniques that can assure the best chances to sell any home at the best possible price…


the timing to fit the seller’s needs.

For now, I invite you to explore the extensive library of videos already completed that will soon become the chapters on my book… . 

Click on the book cover below to check them out: 

I recommend for anyone who is in business for themselves to explore this type of marketing tool. .

There is no better way to elevate your position with your customers. .than giving them the gift of a book . .creating in a sense a powerful message of authority ..gaining their trust quicker.

Of course is not easy, it takes time and a lot of discipline,

I have a lot more work to do before it becomes reality, 

Luckily, I’m the type that loves challenges…



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The New Construction Boom in Montgomery County MD May Stop You From Selling Your Home

Author: Fernando Herboso / Category: German Town Maryland Homes

The New Construction Boom in

Montgomery County Maryland 

Could Stop Your Selling Plans. . 

New ConstructionIf you are planning on selling your home IN 2015-2016, now may be the “BEST”time to act. 

Demand is high, across the country and supply is low. Many homeowners are experiencing and benefiting from an almost auction atmosphere with several buyers fighting for some houses located in key hot real estate market areas, buying these homes  in a  multi-bid environment. 

Montgomery County Maryland is no exception to this current housing environment. Higher prices, interest rates at historic lows and lenders being less stringent contingencies are making it easier for the seller and harder for the buyers to find a suitable home that fits their needs. 

. . .and another reason to sell right now!

More competition is about to hit the market in the form of newly  constructed homes. This may put an end to the buyers’ frenzy over the limited inventory of  existing homes which has been below normal levels for over a year. According to the latest report from the National Association of Realtors (NAR), the forecast for new housing starts and sales will increase significantly over the next two years:

NAR is forecasting 1.1 million new housing starts in 2015, jumping to 1.4 million in 2016.

New home sales are projected to increase from the 437,000 in 2014 to 570,000 this year and 

720,000 in 2016.

The first step you should take if you are thinking on selling soon. . 

Determine how much your house is worth in today’s market.

The most reliable method of doing this is by contacting a professional Real Estate Agent that specializes in selling homes. 

The least reliable methods is to use the Internet and a program generated value that does not take in consideration many factors and portrays all houses as being the same. 

Making a decision to sell a home is very important, you should do this based on actual reliable facts. 

I woudl like to assist you in making the right decision by going our selling homes page

Original article 




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